Understanding The Effects Of Domain Change On SEO

Great businesses are always working with the right Sydney SEO service provider to improve their websites. They update their content, add pages and target new keywords and phrases. But sometimes businesses have to make a major decision –changing the domain of their website. This can happen after rebranding or for any other reasons.

How does domain change affect SEO?

It is not possible to change your domain without affecting SEO. Changing your domain name will change the URL of every page on your site. This means that Google will start re-crawling, re-evaluating and re-indexing each page. This will cost you a lot of traffic. However, if done properly, your traffic will come back after some time.

Preserve your rankings and maintain your search traffic

It is possible to reduce the SEO impact when you change your domain. Here are a few tips to help you change your domain with minimal impact.

Build a list of your high-performing pages

Preserving SEO is more about preserving your high-performing URLs. This means that you will have to confirm that the new site has pages that correspond to each of the high organic traffic pages and high-ranking pages from the old site.You should then confirm that the high-ranking pages are just as relevant as the content on the old pages. If the old website had pages that ranked well but the new site doesn’t have that page, it will lead to a drop in search engine traffic.

Preserve keyword focus on the top URLs

Your SEO agency should preserve the focus of keywords on top URLs. If the content on the pages is not changing then you will have less to worry about. However, rebranding means new messaging and new content.

This means that some pages will have to be rewritten. However, for the most important pages that promote the rank, the new copy should keep the keyword relevance for the important keywords. If you rewrite your pages, you should preserve the relevance of the phrases on the list or you will hurt the rankings for the phrase.

Redirect your old site to the new site

If you want to preserve your traffic, you should consider redirecting the old site to the new site. In a normal site redesign, some of the website URLs can be preserved. You want google to find your new URLs more quickly and if there were any links to your pages, you should pass the link equity to your new pages on the new domain.

Use the change of address feature

Google Search Console has a place that lets you tell Google that you have moved your site to a new domain. Under settings, you will find a change of address feature. This way, you will tell google that your website has moved. To do this, you should be a varied owner of the two domains. This is a simple process that you can do without the help of your Sydney SEO service provider. It is a great way of preserving your traffic.