How Much Is Needed To Budget For Adult Diapers Each Month?

In 2020, India’s diaper industry was worth $1.15 billion. Looking ahead, the adult diapers market is expected to increase moderately between 2021 and 2026. This can be possible with the surge of innovative brands investing in producing efficient and affordable products. A recent example of this is the Friends easy diaper.

What is a Diaper?

Diapers are a sort of undergarment that allows you to urinate or defecate without using a toilet. It can absorb and/or retain waste and that keeps outer garments and the surroundings clean.

Like infants and toddlers who have not yet learned to use the restroom or have bedwetting adults with incontinence difficulties, or in situations where a toilet is not available use diapers.

Disposable diapers are easy to use and absorb well without irritating the skin. Adult pad type diapers, adult flat type diapers, and adult pant type diapers are their most prominent variants.

Regional Perspectives:

The Indian adult diaper market has been divided into Maharashtra, Tamil Nadu, Karnataka, Delhi NCR, Gujarat, and others on a geographical level. With the bulk of the market share, Maharashtra is now the most critical market for diapers in India.

Monthly Budgeting For Diapers:

Thanks to the competitive environment and increasing awareness in the Indian markets regarding adult diapers, the industry is extremely crowded. Thereby making competitive, i.e. affordable pricing, a reality. The estimated price of a diaper can range from 300 to 600 rupees.

A pack consisting of ten diapers can approximately cost you between 500-700 rupees, meaning that your monthly budget can oscillate between 3,000 to 6,000 rupees on an average, depending on the frequency of use and place of purchase (online/offline).

India’s Diaper Market Drivers

Diapers are in high demand in India because of their advantages of convenience, enhanced hygiene, and reduced possibility of skin injury. Furthermore, changing lifestyles, growing knowledge of personal cleanliness, and India’s rising consumer spending power have shifted away from traditional variants involving cloth.

In both men and women, obesity, constipation, urinary tract infection, chronic coughs, and cognitive/functional impairment are conditions that commonly cause incontinence. As parts of the population get older and senile there is an increased prevalence of urine incontinence that in turn results in an increased demand for adult diapers.

Some firms are set to expand their product lines and varieties to appeal to a broader audience. The diapers available from Friends such as the easy diapers are an example of a product line from the brand.

Contribution of E-commerce

In smaller cities, the bulk of consumers still choose to buy smaller unit quantities from local retailers. The tendency for tiny unit sizes is similar to that of other growing economies like Africa and South Korea.

Consumers’ favorite route for purchasing nappies, diapers, and trousers is still brick and mortar stores. This results in them missing out on discounts, sales, and coupon codes.

The percentage of people who use the internet will increase from 49% in 2018 to 89% in 2026. This trend, together with the convenience offered by e-commerce platforms in terms of savings, discounts, and delivery, is predicted to fuel online retailing sales for diapers/pants, which are expected to more than quadruple by 2026, accounting for 35% of total sales.

According to a market research firm, one in every four rupees spent on diapers is spent online, the most of any consumer goods product in India. Same-day delivery, according to CMR, will be a real game-changer in the Indian internet retail market.