The Latest Trends In Search Engine Optimisation In 2023

Working with an SEO expert Sydney in Australia that stays up to date with SEO trends is very important. Your provider should know the latest trends to prepare an effective Search Engine Optimisation strategy for you. Keep reading to know more about some of the top industry SEO trends.

Firsthand experience with topics

Showing firsthand experience in your content is the top trend. Search engines want to ensure they give users the most valuable content that can answer their queries. They also want to provide users with good solutions. The best way to do this is to show users content in which the content creator has real-world experience on that particular topic.

Conversational queries

Google focuses on improving the search experience of users to help them get relevant and useful information fast. An important part of this improvement is understanding the language complexities. Your SEO expert in Australia should prioritise putting an emphasis on optimising for voice search.

This focuses on natural language processing to understand how users search for stuff verbally compared to typing search queries. Google is moving towards understanding conversational searches and this means you should optimise for voice search.

Video Marketing

Video marketing is another trend we should and will look at. Consumers rely on videos to help them make informed purchasing decisions. More people are watching videos and you want to make it a component of your strategy if you have not done it already.

Your SEO expert Sydney in Australia should help you optimise for this trend by incorporating video into your pages. A lot of users spend more time on pages that have videos. This means you can boost engagement, rankings and traffic by incorporating videos. Make sure you are using keyword-rich and detailed mark-ups. Mark-ups provide you with opportunities to rank in relevant searches. They also increase engagement with your videos.